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Kelly Jones

REALTOR®
Serving All of Northern Virginia
RE/MAX Hall of Fame
703-585-5057
Contact Me

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Why Use REMAX

Marketing Claims & Slogans

RE/MAX leads the industry in sales and has one of the world’s most powerful brands. These themes resonate throughout the marketing claims presented here. They were developed to help agents and offices grow their business.

The claims have been verified by the RE/MAX Marketing Claims Committee, comprised of professionals in the Brand Marketing, Corporate Communications and Legal departments of RE/MAX World Headquarters.

In addition to factual marketing claims, RE/MAX also enlists the set of marketing slogans accessible here promote the brand by evoking emotion. Use them in your advertising and promotions, along with the marketing claims.

US Claims

The language of these claims is precisely crafted to reflect accurately the statistics behind them, so it is critical that you not alter the wording in any way, except as explicitly indicated here. Use these claims, with the understanding that some of them will be updated as new data becomes available.

Market Share

  • Nobody in the world sells more real estate than RE/MAX.
  • RE/MAX agents worldwide sell more real estate than any other brand.
  • RE/MAX is the most productive real estate network in the world.
    (With the market share claims above, always use the footnote “As measured by residential transaction sides.”)

Sales Experience

  • RE/MAX agents outsell other agents by more than 2 to 1 at large brokerages.
    (With this claim, always use the footnote: “Source: Based on 2017 transaction sides cited in two surveys of the largest participating U.S. brokerages. The 2018 REAL Trends 500 includes data for 1,752 brokerages with at least 500 transaction sides each. The RISMedia 2018 Power Broker Top 500 includes data for 500 brokerages with the highest sales volume.”)
  • RE/MAX agents have the experience to get the job done in today’s market.
  • RE/MAX Associates average more sales than other real estate agents.
  • RE/MAX Associates have more real estate sales experience than other real estate agents.

Real Estate Brand Thought of More (Unaided Awareness)

  • RE/MAX: The #1 name in real estate.
  • #1 in brand awareness.
  • RE/MAX leads the industry in brand awareness.
    (With the three unaided awareness claims above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness.”)
  • More buyers and sellers think of RE/MAX than any other real estate brand.
    (With this Thought-of-More claim, always use the footnote: “Source: MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?”)

Real Estate Brand Thought of First (Top of Mind Awareness)

  • When asked to name a real estate brand, RE/MAX is the name people name first.
    (With the top-of-mind claim above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness (first mention recorded).”)
  • RE/MAX: First on the minds of buyers and sellers.
  • Buyers and sellers think of RE/MAX first.
  • RE/MAX is who homebuyers and sellers think of first.
    (With the three Thought-of-First claims above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? (first mention recorded).”)

Real Estate Brand Most Likely to Be Recommended

  • RE/MAX is the real estate brand that the most buyers and sellers would recommend.
  • More buyers and sellers would recommend RE/MAX than any other real estate brand.
    (With the two most recommended claims above, always use the footnote: “Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand, or any brands, they would be most likely to recommend to a friend or relative – and, if so, which brand(s).”)

Real Estate Brand Recognition (Aided)

  • Nine out of 10 homebuyers and sellers know of RE/MAX.
    (With this claim, always use the footnote: “Source: MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.)

Advertising

  • Billions of dollars have been spent promoting the RE/MAX brand and agents.
  • When you join RE/MAX you’re receiving the benefit of billions of dollars of advertising that have made RE/MAX the real estate leader it is today.

remax.com

  • Through remax.com, RE/MAX agents receive more than 1 million leads a year – each free of referral fees.
  • remax.com is the most visited real estate franchisor website. (With this claim, use the footnote: “Source: Hitwise data, full-year 2017. ‘Real Estate Franchisor websites’ identified by RE/MAX.”)
  • Millions of buyers and sellers visit remax.com.
  • Millions of buyers and sellers visit remax.com for their real estate needs.
  • remax.com attracts millions of buyers and sellers.
  • remax.com attracts millions of real estate buyers and sellers.
  • remax.com shows all of the listings in thousands of cities and towns.

Global Reach

  • With a presence in over 100 countries and territories, the RE/MAX network’s global footprint is unmatched by any other real estate brand.
  • RE/MAX is in more countries than any other real estate brand.
  • RE/MAX is in over 100 countries and territories, more than any of its competitors.

Hot Air Balloon

  • The RE/MAX Hot Air Balloon fleet is the largest in the world.
  • The RE/MAX Hot Air Balloon fleet is the largest in North America.
  • The RE/MAX Balloon is recognized all over the world.

General

  • Every 30 seconds, a RE/MAX agent helps someone find their perfect place.
  • With over 7,000 offices worldwide, RE/MAX serves homebuyers and sellers closer to home.
  • RE/MAX offers support and services not available at other real estate companies.
  • RE/MAX leads the industry in professional designations.
  • RE/MAX has more Certified Residential Specialists than anybody else.
    (Same claim can be made for ABR and CDPE designations.)
  • RE/MAX has helped millions of families buy or sell a home.
  • Each year, RE/MAX agents help hundreds of thousands of families buy or sell a home.

 


Kelly Jones | 703-585-5057 | Contact Me

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